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MARY C. MARTIN

OBJECTIVE  

Award-winning creative director and graphic designer with over 20 years experience in art direction and graphic design primarily within print and social media marketing. I create compelling, original and innovative designs with a proven ability to multi-task in dynamic environments to increase sales and brand awareness.

 

 

EDUCATION    

05/00 – Associate of Arts in Graphic Design

Art Institute of Atlanta, Atlanta, GA

 

 

TECHNICAL EXPERTISE    

Macintosh and PC platforms, expert in QuarkXPress 2022, Adobe CC including Photoshop, Illustrator and Acrobat, working knowledge of Microsoft Word and PowerPoint.

 

 

SKILLS    

Keen eye for detail and creativity, highly motivated and organized, excellent communication skills, optimistic attitude and exceptional
multi-tasker. Clean file management and receptive to feedback.

 

 

PROFESSIONAL EXPERIENCE  

 

06/00 – Present: MCM Design

Owner/Creative Director

• Manage a contract graphic design business that aims to assist individuals and companies in custom design projects as well as brand development
• Spearhead visual identity including brand positioning, promotions, and digital marketing for different companies and individuals
• Develop and create advertising content including magazines, workbooks, magazine ads, business cards, flyers, posters, invitations, t-shirts, signs, banners, etc. while ensuring maximum brand awareness of target audience/market
• Conceptualize and create social media content to promote businesses and products
• Leverage rebranding expertise in enhancing client’s corporate image to ensure profitability and business growth

 

07/04 – Present: ELLE Marketing Group

Creative Director

 

• Conceptualize, design, and produce creative communication pieces for individuals and organizations, including, but not limited to, posters, postcards, business cards, brochures, magazines, branding, stationary and other collateral.
• Insure that projects are created on time, are professional and engaging
• Work collaboratively with clients making recommendations for changes to the creative function to meet market changes, competitive threats or to support strategic plans
• Make decisions that ensure both profitability and creative quality
• Contribute to the strategic and creative development of the clients marketing and branding efforts for new business development

06/07 – 02/22: Elizabeth Baptist Church, Atlanta, GA

Art Director

 

Responsible for the creative output and creative processes among Elizabeth Baptist Church; the ideation, presentation and execution of branding and marketing communications campaigns; the profitability and creative quality of EBC projects, and the fulfillment of our brand promise, including:

• Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Elizabeth Baptist Church

• Ensuring that the creative function operates in an efficient, profitable manner

• Ensuring that our creative products remain leading edge and ahead of other organizations

• Ensuring that our high quality of creative and production is upheld,  maintaining consistently high standards

• Delivering strategic communication solutions that help attain marketing and communications objectives

• Listening, asking, hearing, prioritizing and translating situation, marketing goals and information into strategic concepts

• Collaborating and contributing to the creative process as a team

• Leading the process of marketing/concept/design and post-production execution

• Handling the printing/production/maintenance as it pertains to our in-house press

• Communicating with outside resources, including vendors, photographers and printers 

• Designing and Maintaining the church’s website

 

04/01 – 09/06: Clayton News Daily, Jonesboro, GA

Graphic Designer

 

• Designed all advertising ads for newspaper

• Generated innovative ideas for new advertising concepts and  promotional marketing collateral

• Designed specials sections for newspaper

• Designed tile and banner ads for website

• Handled Layout and design on outside commercial jobs including a quarterly newsletter for Clayton County Parks & Recreation

References available upon request.

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